Why buy MemberTender.com?

MemberTender.com Provides Better Business Support To Your Members

Research tells us that one of the biggest challenges faced by membership associations globally is to provide more tangible business support to their members. It stands to reason – with markets becoming more competitive and consumer spend under pressure, your members are also feeling the pinch.

The result of this is that your members are now looking to their association for better business support. Financial pressures dicate that they now scrutinise all their expenditure more closely, looking for a strong return on investment (ROI) from all their business spend. This applies equally to their membership subscription to your organisation – where you provide a weak ROI for your membership offering, your membership renewal rates and subscription mix are adversley affected.

So what are today’s members looking for from organisations like yours ? Our findings reveal that the top answers are consistent across all sectors – independent of countries and of sectors that they operate in. Here are the main requirements:

• Access to more work as a result of their membership.
• Access to services that save them money.
• Quality training and education
• Help with marketing (particularly online)
• Membership of a high profile & active association
• More day-to-day business support from their association

MemberTender.com delivers on each of the requirements above without the need for your organisation to invest in expensive IT projects. MemberTender.com integrates with your organisations existing website and membership systems to deliver tangible benefits to your members.

MemberTender.com Increases Your Organisations Revenues

While many membership associations are not-for-profit, experience tells us that most would welcome new revenue streams. MemberTender.com provides your organisation with a number of opportunities to increase its revenues from  existing infrastructure. Here they are :

• Higher Renewal Rates - By providing your members with the value-add services from your Membertender.com powered service, your members recieve a better ROI for their subscription fee. This results in higher renewal rates for your organisation and a more profitable subscription mix.
• Increased New Member Sales  - Through these same services and by improving your organisations brand awareness through them, new members are attracted to your organisation. This results in an increase in new subscription revenue.
• Premium Subscriptions - Your organisation may choose to charge its members a premium for acces to all these new MemberTender.com powered service. If it chooses to do so it can manage the entire process via the  MT Web Admin module.
• New Advertising Revenues - MemberTender.com provides your organisation with new advertising revenue opportunities. MemberTender.com not only increases traffic to your organisations website, but also attracts new consumer audiences and provides new communiction points with your membership. There are significant opportunities to monetise such traffic through third party sponsorhips and advertising.

MemberTender.com Improves Your Organisations Brand & Marketing

Traditionally membership bodies like yours are mainly focused on the membership sectors that they serve. This often results in a diminished public profile and a niche audience. In todays environment your members will benefit from membership to a strong association, one that is perceived as being the leader in its field through a strong brand.

Getting to this point normally requires carefully orchestrated marketing and PR campaigns. With MemberTender.com we get your organistation to a position of leadership faster by:

• Improving its brand awareness – Your new MemberTender.com powered marketplace attracts a large new consumer audience onto your organisations website. Improving your brand awareness and differentiing your organisation within its sector. The resultant benefits are endless.
• Increasing traffic to its website – The MemberTender.com MT Consumer Web module attracts new consumer traffic to your organisations website through its marketplace services. This traffic provides your organisation with significant advertising opportunities and improves it’s relevance in search engines such as Google, Bing and Yahoo!
• Harnessing real-time market intelligence – The MT Web Admin module of your MemberTender.com powered service gives your unrivalled access to marketplace trends and intelligence. Using this information your organisation can monitor and react proactivley to better support its members, generate unique PR and marketing opportunities and create powerful insights into marketplace usage.
• Generating powerful newsletter campaigns - MemberTender.com’s MT Web Admin module allows you to connect to your marketplace users like never before.  Using branded email templates your organisation can automate correspondence to consumers and members, as well as generate powerful newsletters to both audiences. Building email lists to promote your organisation and its members has never been easier!