Choosing technology to run your membership site or improve your membership subscription management is no easy task. Before any decisions are made, you should consider what you want to achieve as a result of the software implementation. Some objectives for membership organisations considering a new membership management software implementation are to:
- Achieve higher renewal rates
- Attract new members
- Increase subscription revenue
- Increase website traffic
- Collect market intelligence
- Provide an online resource
- Provide a member directory
Perhaps you already have some of these elements already in place. A good idea is to prioritise your objectives and use this to decide on the functionality you require for your membership site.
The next step is to carry out some research on how membership sites work. Pay particular attention to how good membership websites are attracting new members and persuading members to subscribe year after year. What services do they offer members via the “members only” section of the website? What value do members place on these services? What resources are offered to non-members and other interested parties?
Price will always be a consideration when implementing a new initiative but more and more technology buyers have shifted the emphasis to value and Return on Investment (ROI). Does your new membership management solution offer your members tangible benefits that they can attribute to their subscription fee? Will this entice new members to sign up? Are there other revenue generating opportunities available as a result?
Trade Associations and Membership Organisations need something innovative and special in their membership site and subscription software. It’s no longer enough to display a list of members and their contact details on the membership website. Membership organisations need to find new ways to engage with their membership base and a wider audience of interested parties. Subscription software to manage a list of members is not adding real value to your organisation.
At MemberTender.com, we have developed a cloud based service tailored specifically for membership bodies and trade associations. It allows membership organisations to provide powerful new services to their members whilst gaining significant business benefits for themselves. MemberTender.com is designed to integrate securely into an existing membership website and membership software without the need for complicated integration services. If you would like to find out more please contact us on +353 1 681 4383 or sales@membertender.com.